Social Media's Impact on the 'Glee' Phenomenon<br />The Paley Center for Media - <br />Value, Engagement and Trust in the Era of Social Entertainment<br /><br />GAIL BECKER<br />President, Western Region and Chairman, Canada and Latin America, Edelman<br /><br />What happens to the perceived value of entertainment when it can be consumed in so many different ways and across so many different platforms? How should entertainment content providers engage with and earn the trust of their consumers? Please join us for a discussion on these topics and many others facing the industry.<br /><br />Gail will present the findings of Edelman’s annual Trust in the Era of Social Entertainment survey which will take a look at:<br /><br />• Consumer behavior in the era of social entertainment<br />• How consumers value entertainment content across platforms and providers<br />• The influence of social media and the changing definition of ‘entertainment’<br />• The impact technology is having on engagement, distribution and privacy<br />• Consumer attitudes toward changing revenue models<br /><br />The presentation will be followed by a moderated panel discussion with:<br /><br />KIM MOSES<br />Partner, Sander/Moses Productions<br />Partner, SLAM Internet<br /><br />ROGER MINCHEFF<br />SVP, Branded Entertainment for Digital Content<br />Fox Filmed Entertainment<br /><br />ANDY MARKS<br />General Manager<br />MATTER, Edelman Sports & Entertainment Marketing<br /><br />LISA NAPOLI, Moderator<br />Author<br />Former Reporter for Marketplace, New York Times & MSNBC
