In the 1980s and 90s, Hyundai built a reputation around vehicles that offered basic transportation at minimal expense. Over the past few years, the automaker has put forth a concerted effort to move the brand upmarket, and nowhere is this shift more evident than in the Hyundai Genisis sedan – a car which aims to go toe to toe with the Germans and, despite a much smaller price tag, is very successful at doing so.<br /> <br />Powering the Genesis is a 5.0-liter DOHC V8 which generates 420 horsepower and 376 pound-feet of torque and is hooked to an 8-speed automatic transmission that sends all the power to the rear wheels.<br /> <br />Standard equipment on the Genesis 5.0 includes a performance-tuned suspension, 19-inch alloy wheels, an 8-inch center stack display with navigation and rear view camera, panoramic sunroof, automatic emergency braking, lane departure warning and blind spot detection.<br /> <br />Even with optional extras like Ultimate Package found on our tester, which includes a heads-up display, premium navigation with a 9.2-inch center display, a 17-speaker Lexicon audio system, and adaptive suspension, the grand total as tested comes out to $55,700 including destination. So is the Genesis just an exceptional value or do you really get what you pay for in the luxury sedan segment? Let’s find out.<br /><br />http://www.windingroad.com/articles/reviews/wr-tv-2015-hyundai-genesis-50/<br /><br />Visit us at http://www.windingroad.com and http://www.windingroadracing.com<br /><br />Wear headphones! The audio in this video was recorded with in-ear binaural microphones. With headphones or earbuds on, you'll feel like you're actually sitting in the driver's seat.<br /><br />We upload new videos every week that give quick insight into what our weekly test cars look, feel, and sound like when they're being driven joyfully. If you haven't already, subscribe. <br /><br />Winding Road Media presents automotive and racing products and information to car enthusiasts.<br /><br />http://www.windingroadracing.com offers products and services for car enthusiasts and racers. <br /><br />Winding Road Magazine is a free weekly online magazine written for the car enthusiast, with an intelligent, entertaining perspective. Visit us at http://www.windingroad.com <br /><br />Facebook:<br />https://www.facebook.com/pages/Winding-Road/18921012131<br /><br />Our Racing Channel: https://www.youtube.com/user/WindingRoadRacing