Course Description<br />A deep dive into SEO with practical tips, techniques and considerations for maximizing brand performance on all of your “owned” channels including your brand’s website and social media channels.<br /><br />This course will cover SEO exclusively, to get a full picture of SEM check out our Paid Search) course.<br /><br />What You'll Learn<br />How SEO fits into web design and development<br />Understand how SEO is set to change with the rise of the “real-time” web and its impact on search engine results.<br />In-page optimizations (meta tags, keyword density, file names, etc.)<br />Off-page optimizations (link profiles, widgets, badges, PR, etc.)<br />Content strategy development
