Snow, sun, and tourists may be a regular scene for most ski resorts at this time of the year. But in Switzerland, the last month has been hard on the winter sports industry due to a brutal rise of the Swiss franc against the euro.<br /><br /> On January 15, the Swiss central bank stopped maintaining a currency peg of 1.20 francs to the euro and that has sent shockwaves through the economy.<br /><br /> Tourists heading to Swiss ski resorts find they’re twice as expensive as competitors in the euro zone. But the small Grächen ski resort has found a solution<br /><br /> “The tourism industry has been hit very hard. So we made an offer for our overseas customers from France, Germany, the Netherlands, Belgium and the like. We introduced a fixed rate of one euro for 1 franc 35,” said <br />Berno Stoffel, CEO of AG Grächen Tourism Company.<br /><br /> “There have been no cancellations. On the contrary, for the end of the season period, we’ve maintained strong bookings. People benefit from the lower rate and they continue to visit.”<br /><br /> M
