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Knowledge is money: Business intelligence changes Burkina Faso's cotton industry

2015-03-14 4 Dailymotion

<p>”Knowledge is power” is a well-known saying. But knowledge is also money. In Burkina Faso, West Africa, business intelligence is key for the local cotton industry. </p><br />Burkina Faso&rsquo;s economy is entirely dependent on cotton exports. But the agricultural industry has been hampered by an information void.<br />Farmers have gone without prices, and expert advice and traders have lacked real-time information of harvests and global markets.<br />The international organisation &quot;International Trade Center&quot; is trying to change that by bringing more transparency and by providing information.<br /><br />Visit our website:<br />http://www.france24.com<br /><br />Like us on Facebook:<br />https://www.facebook.com/FRANCE24.English<br /><br />Follow us on Twitter:<br />https://twitter.com/France24_en

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