Reebok & Kendrick Lamar took over the streets of Hollywood with #GETPUMPED, fusing fitness & music with a groundbreaking live event. <br />Kendrick brought his music to the streets, performing songs from his new album "To Pimp a Butterfly" atop a moving custom truck. <br />Reebok invited 100 tastemakers from the world of fashion & fitness to lace up with the new Reebok ZPump Fusion shoe. <br />The guests thought they were in for standard 5K run so they could get a feel for Reeboks form fitting running sneaker. But as they ran down the streets of West Hollywood, a truck with Kendrick Lamar, his backing band, MixedbyAli on the turtables & an earth shaking sound system approached. <br />The runners kept pace with Kendrick’s mobile concert stage all the way to the finish line as he debuted live versions of his newest tracks, including “Alright”. <br />Further information @ http://www.kendricklamar.com/ or http://topdawgmusic.com/ or http://www.aftermath-entertainment.com/ or http://fitness.reebok.fr/kendrick-lamar/
