Design<br />Changing the Flow of Design<br />Yang Jae-hyuk, the creative director of the furniture brand UMZIKIM, is in the <br /><br />world's spotlight thanks to his innovative ideas. With a major in aeronautical <br /><br />engineering, Yang pays attention to the over-looked parts of designs from an <br /><br />engineer's point of view. For instance, he incorporates some engineering <br /><br />principles into a business card holder to maximize convenience for the users <br /><br />and calculates the gravity and centroid of a book to find the right grade for <br /><br />his book holder. Yang hopes to enrich people's lives with his designs, and all <br /><br />eyes are on Yang in anticipation to see if he can shake up the realm of <br /><br />furniture with his engineering approach.<br /><br />[Design] Furniture that moves the customers in every single moment of life<br />UMZIKIM http://umzikim.tumblr.com
