Alfa Romeo is about to launch its new medium-sized car as it takes on the BMW 3 series and other rivals, but industry analysts warn the iconic Italian company’s projected sales figures are way above average predictions.<br /><br /> The Guilia has petrolheads panting, and eight more new models are expected by 2018 for a minimum five billion euro investment as owner Fiat Chrysler rolls out its long-awaited revival of the brand.<br /><br /> However analysts say the revival will burn capital and has no chance of making a profit through the first product cycle, especially as Alfa has little market presence outside Europe.
