United Colors of Benetton showroom view from outside, and Indian customers are busy selecting clothes at the showroom in Delhi, India.<br /><br />Benetton Group is a global fashion brand, based in Ponzano Veneto, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton has a network of about 6,000 stores in the main international markets. The stores generate a total turnover of 1.6 billion euros (2013).<br /><br />In 1963, Luciano Benetton, the oldest of four children, was a 30-year-old salesman in Treviso. He saw a market for colourful clothes, and sold a younger brother's bicycle in order to buy his first second-hand knitting machine. His initial small collection of sweaters received a positive response in local stores in the Veneto region, and soon after he asked his sister and two younger brothers, Gilberto and Carlo, to join him. In 1965, the entity known as the "Benetton Group" was formed.<br /><br />In 1966, the Benettons opened their first store in Belluno and three years after in Paris, with Luciano as chairman, his brother Gilberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer. The Benettons have been long time partners with Italian businessman Antonio Percassi in the development of the groups most important brands, including United Colors, Zerdodici, Sisley, and Playlife, in the Italian and international markets.<br /><br />Source :- Wikipedia<br /><br /><br />This footage is part of the professionally-shot broadcast stock footage archive of Wilderness Films India Ltd., the largest collection of HD imagery from South Asia. The Wilderness Films India collection comprises of 50, 000+ hours of high quality broadcast imagery, mostly shot on HDCAM / SR 1080i High Definition, Alexa, SR, XDCAM and 4K. Write to us for licensing this footage on a broadcast format, for use in your production! We are happy to be commissioned to film for you or else provide you with broadcast crewing and production solutions across South Asia
