免费！<br /><br /> <br />很吸引吧？没错，这就是我们的第四位入围者所要带出的企业概念 – FREƎ SHOP 免费商店。“其实，这个概念源自于儿时，我曾经踏入一家玩具店，看见一款自己很喜欢的玩具，可是价钱很贵，所以没买成。”他说。<br /><br /> <br />那次以后，一个问题就经常盘旋在他的脑海：“如果玩具没有想象中的好玩，甚至是玩腻的一天，我是否可以要求退款？”<br /><br /> <br />这个概念一直停留在脑海，直到他遇上“我要做波士”这个平台，才决定发挥自己的企业创意，将自己的梦想实现。<br /><br /> <br />那么，FREƎ SHOP是如何运作的呢？对于商家，他们必须提供新产品样本，同时支付一笔服务费。FREƎ SHOP就会进行推广活动，同时也会在社交网站打广告。至于顾客方面，他们在索取免费的产品以前，必须登记成为会员，每年支付少量的会员费，就可以365天都免费索取产品样本，唯一的条规就是相同的产品只可索取一次。<br /><br /> <br />此外，FREƎ SHOP也会收集顾客的回馈资料，提供给商家，以累积一个数据库。<br /><br /> <br />“总结我个人的企业经验，<br /><br />我是不会以免费来作为出发点，因为那会让人有一种很轻易获得的感觉。”Chatime的首席执行员Bryan Loo说。<br /><br /> <br />他认为，现今的顾客对于产品有了更深一层的要求，除了免费的产品，他们更希望知道的是，这家公司的背景、文化与价值等等。“想要创建顾客忠诚度，讲究的是企业的灵魂与精神。”他继续说。<br /><br /> <br />“当然，这并不代表我不看好这项概念，我只是觉得免费的概念比较难创造出品牌忠诚度；参赛者必需要用心思考该如何制造出良好的价值。”他总结。<br /><br /> <br />Zalora的营销总监Luca Barberis觉得这是一项有趣的企业概念，因为人人都喜欢免费的东西。不过，他也提出几项必须要注意的事情；第一，FREƎ SHOP所提供的免费产品是否符合它所锁定的顾客群？第二，市面上有许多宣传的管道，为何商家要选择FREƎ SHOP，到底它有什么比较优胜的地方？第三，他建议在不同的管道带入不同的广告计划，如电视、电台或杂志，以达到更好的营销效果。<br /><br /><br />FREE!<br /><br /> <br />Yes, that’s the business concept our fourth finalist, Chan Mun Wai wants to bring to the table – FREƎ SHOP. “The idea first came to my mind when I was a kid, stepping into a toy shop one day looking at a toy that I love so much; I didn’t buy it because it’s too expensive for me,” he said.<br /><br /> <br />Since then, one question kept playing in his mind, “What if the toy is not as interesting as I thought and I get bored with it, can I return it and get a refund?”<br /><br /> <br />That small thought finally led him to put his business proposal on paper and entered the “Who’s the Next Boss” contest. So, how does FREƎ SHOP work?<br /><br /> <br />For the business owners, they will provide free samples to FREƎ SHOP, together with a service fee. In return, FREƎ SHOP will do the marketing and advertising, online and offline. As for the consumers, they just need to register as a member, pay a small annual fee and they can get any samples they like throughout the year. The only condition is, they can’t take the same samples more than once.<br /><br /> <br />Besides, FREƎ SHOP will also collect feedback from the consumers and provide it to the business owners whenever there is
