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Why Use Videos in Your Marketing Plan?

2015-08-15 1 Dailymotion

“USERS SPEND MORE TIME ON WEBSITES THAT INCLUDE VIDEO” <br /> <br />RESEARCH SHOWS THAT THE FIGURE IS UP TO 88% MORE! (SOURCE: MIST MEDIA) <br /> <br />And you want your potential customers to stay longer on your site when they find it, right? <br /> <br />Video and e-mail marketing can increase click-through rates by more than 90%.(Source: Mist Media) <br />Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore) <br /> <br />90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) <br /> <br />Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured) <br /> <br />Having video on your website can improve search engine rankings as well because search engine algorithms use duration of time spent on webpages as one of their mea

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