PKR is to start intensifying its campaign in anticipation of the next general election being held early, with the distribution of videos and songs in CDs.<br /><br />"We know it is difficult to penetrate in the rural areas," PKR director of strategy Rafizi Ramli said today. <br /><br />"Ceramah are traditionally for party supporters, which is why we need to give the party a new image to attract voters who are on the fence. Videos and music will give us a less political image."<br /><br />Based on test runs using videos and music conducted at several divisions throughout the country, Rafizi said, the audiences were more receptive to such a strategy.<br /><br />"This is to break the media monopoly in the areas where there is no high Internet penetration," he said.<br /><br />Full story: http://www.malaysiakini.com/news/173859<br /><br />Camera/Editing: Tan Jiun Wuu
