The film may not be on our screens until Christmas but DIsney is making an early bid for our bucks by launching the Star Wars – The Force Awakens toys this Friday.<br /><br /> The sales force is blitzing 15 cities in 12 countries more or less simultaneously with product lines analysts say could be worth four and a half billion euros. That would eclipse the current record, held by the toy spin-offs from another Disney franchise, Cars.<br /><br /> The December movie is the first of six commissioned by Disney since it bought the property from George Lucas three years ago for more than three and a half billion euros.
