Original video : https://www.youtube.com/watch?v=sdVXmTjdoLw <br><br>This film shows the true story of João Cândido, <br /><br />an ex-smoker who lives with the consequences of the addiction.<br /><br />Find out what has changed in his life due to smoking.<br /><br />And find out why he does not want this to happen to anyone else. <br /><br />Watch it and share it with a smoker. <br /><br /><br /><br />Client: Paraná Health Department<br /><br />Agency: OpusMúltipla<br /><br />Creative Director: Renato Cavalher<br /><br />Copywriters: César Noda and Eduardo Lubiazi<br /><br />Art Director: Luis Bacellar<br /><br />Agency Producer: Edson Perin<br /><br />Planner: Tiago Stachon<br /><br />Account Directors: Daniela Capeletti and Christiane Brum<br /><br />Digital Media: Analú Milek dos Santos and Rodrigo Goedicke<br /><br />Social Media: Abner David Tumeo<br /><br />Press Office: Daniela Weber Licht<br /><br />Client’s Approval: Fabiola Maziero Sant'Anna<br /><br />Director: Eduardo Lubiazi<br /><br />Director of Photography: Yuri Maranhão<br /><br />Assistant Photography: Eduardo Azevedo<br /><br />Editor/Color Correct: João Machado<br /><br />Production Manager: Carolina Cherobim<br /><br />Video Production: The Youth<br /><br />Soundtrack: Gramy