Disappointing products? Or are expectations simply too high?<br /><br /> Despite Apple’s launch of a new TV set-top box and other innovations, shares in the company fell 1.9 percent by Wednesday’s close.<br /><br /> A similar drop has been experienced before with other rollouts. One analyst said it’s getting harder and harder for Apple to compete against itself.<br /><br /> Novelties such as the optional pencil that comes with the new iPad Pro have prompted interest.<br /><br /> For some commentators, CEO Tim Cook’s optimism could pay off.<br /><br /> “I, actually, believe that this is going to show those doubters that they are going to keep on a roll in China. They didn’t have to make as big changes as they did. But they did do it. I don’t think they are showing any mercy to Samsung either, who I think is going to be the biggest loser in here. “ and confound the doubters, especially in China,” said Patrick Moorhead of Moor Insights and Strategy.<br /><br /> Company figures for the nine months from October to June show that turnover has levelle
