In a world where many people read everything on mobile phones, a few seconds of load time can mean the gain or loss of millions of readers and advertising dollars.<br />Now Google wants to help publishers - and itself - by speeding things up.<br />Google is working with the social media service Twitter and major news publishers like The Guardian and The New York Times to create a new kind of Web link and article storage system that would load online news articles and digital magazine pieces in a few milliseconds, according to several people involved in the project.<br />The goal is to develop a universal standard for publishers - one that could be used to load articles more quickly wherever they appear.
