For those of you who heard Apple tout new features for the new iPhone 6S and said, "that doesn't sound like much," Apple wants you to think differently.<br />The maker of iPhones, iPads and Mac computers took out full-page ads over the weekend touting that "the only thing that's changed is everything," for the iPhone 6S, which goes on sale Friday at 8 a.m.<br />As consumers have come to realize, every other year Apple redesigns the phone, and then offers a new feature or two in the off year.<br />Past S features included the Touch ID fingerprint sensor and introduction of Siri, the digital personal assistant.<br />But this year, even though the new iPhone 6S looks just like last year's model, Apple wants you to know there are 18 new features worth pointing out.<br />You may have heard about the biggies: faster performance, improved camera, 4K ultra-high- definition video recording and that new 3D Touch engine that previews e-mail and apps depending upon how hard you press on the screen.