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EEVblog #73 - How to screw up your winning product

2010-04-10 5 Dailymotion

Another random drive-time rant. <br />Dave rants about how dickhead marketing changes can screw up your winning product. <br /> <br />The Tropicana Story: <br />http://www.businessweek.com/the_thread/brandnewday/archives/2009/04/tropicana_fiasc.html <br />and <br />http://www.fastcompany.com/blog/linda-tischler/design-times/never-mind-pepsi-pulls-much-loathed-tropicana-packaging <br />and <br />http://www.johnmamus.com/designeverything/2009/01/tropicana-design-critique.html

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