Netflix is raising the price of its internet video service by $1 for new customers in the US, Canada and some Latin America countries to help cover its escalating costs for shows such as "House of Cards" and other original programming.<br />The new price of $10 per month for Netflix's standard plan - its most popular - marks the second time in 17 months that Los Gatos, California, company has boosted its US rates by $1.<br />Some of that money is being spent on previously released TV series and movies, but Netflix is pouring more money for shows that can only be found on its service - a formula that has been highly successful for HBO's pay-TV channel.<br />Netflix's higher price might help Amazon's rival internet video service, which is sold with a bundle of other features that includes free shipping from Amazon's online store for $99 annually, or $8.25 per month.
