Facebook is taking yet another step to connect its more than 1 billion users with marketers and businesses, uniting the powers of social media, mobile applications and commercial enterprise to drive sales.<br />Facebook has announced that it would pilot two new ad formats that allow people to view and purchase products on the social media platform from their mobile phones.<br />The first feature is an update to Canvas, a service unveiled in June that allows businesses to promote sponsored content on Facebook.<br />Now, the social network is adding a feature to Canvas that displays a fast-loading page of a business's products after a user clicks on an ad.<br />The idea is to allow users to browse products on Facebook, instead of departing for a slow-loading Web page that might dissuade a user from following through on a potential purchase.
