YouTube is to launch a subscription service offering original, exclusive videos - including feature-length films starring high-profile vloggers.<br />Initially only available in the US, YouTube Red will cost $9.99 a month and have no adverts.<br />PewDiePie, Rooster Tooth and Lilly Singh are among the well-known names involved.<br />Analysts suggested it could be difficult to turn millions of fans who expect free access to pay up.<br />"For years, YouTube's fans have been telling us they want more," the company wrote in a blog post.<br />"More choice when watching their favourite content, more ways to support their favourite creators and, above all, the option to watch their favourite videos uninterrupted."<br />YouTube content will be able to be downloaded and watched offline, a contrasting approach to Netflix - its chief product officer last month said offline viewing wasn't something users wanted.
