Adele's brand new music video for her first single in years, "Hello," debuted Friday to rave reviews and mounting views-so many, in fact, that it surmounted Swift's record-breaking music video "Bad Blood" for most views in the first 24 hours.<br />While the supermodel-minted "Bad Blood" peaked at a whopping 20.1 million views in its first 24 hours, the British mum's sepia ballad bumped it aside with a viral 27.7 million views and counting in its first day alone.<br />While Swift debuted her four minute mini film at the start of the 2015 Billboard Music Awards, Adele opted for a less star-studded British occasion-a 30-second teaser clip that aired during a commercial break for the UK's X Factor.
