PPC vs SEO - Which is Best? <br /> <br />Speak to DC Social Media Services today at (202) 568-8555 to obtain a complimentary Google AdWords campaign evaluation. Our company is specialists at providing more prospects and revenue as a result of Google Paid marketing campaign set up and management. <br /> <br />We have seen debate for many years on the good and bad points of Pay-per-click (PPC) compared to Search engine optimization (SEO) - with lots of people having strong views for and against both. This is a huge topic - way too much to cover fully in this post, but I’ll summarise the highlights and present my point of view on the subject. <br /> <br />Some Paid advertising strengths <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Rapid outcomes - can typically start to see results within just hours (or even minutes) of activating a campaign <br /> <br /> <br /> <br /> <br /> <br /> <br /> Only pay when a visitor clicks <br /> <br /> <br /> <br /> <br /> <br /> <br /> Fairly simple to concentrate on the Keywords and phrases you want <br /> <br /> <br /> <br /> <br /> <br /> <br /> Don’t always have to change your web site <br /> <br /> <br /> <br /> <br /> <br /> <br /> Great Tracking capabilities (so that it is simple to monitor, measure, fine-tune and improve) <br /> <br /> <br /> <br /> <br /> <br /> <br /> You're able to determine where users go (you define the landing page) <br /> <br /> <br /> <br /> <br /> <br /> <br /> Can target distinct locations/localities for your ad to be displayed <br /> <br /> <br /> <br /> <br /> <br /> <br /> Achieve first page visibility quickly (although not necessarily at low cost) <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />Paid advertising can be a very effective way to get exposure for a website (in particular a new website). However whenever you stop spending, your ads stop showing, and the visitors stop coming - there may be few long term benefits. PPC is reasonably quick and easy to setup - but it is just as quick and easy for your competitors - if they have got bigger budgets, they could ultimately win. <br /> <br />As long as you understand how much a click is worth, and are positive that the rewards outweigh the expense, Pay per cl
