Which is Best SEO vs PPC <br /> <br />Contact DC Social Media Services right now at (202) 568-8555 to get a complimentary Google AdWords advertising campaign evaluation. Our company is experts at creating more prospects and revenue by way of Google Pay-per-click campaign set up and management. <br /> <br />There has been argument for years over the benefits and drawbacks of Pay per click (PPC) versus Search engine optimization (SEO) - with a lot of people having strong views for and against both. This is a huge topic - way too much to handle completely in the following paragraphs, but I’ll summarise the highlights and give my perspective about the topic. <br /> <br />Some PPC pros <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Quick results - can usually start seeing results within just hours (or perhaps minutes) of initiating a campaign <br /> <br /> <br /> <br /> <br /> <br /> <br /> Only pay when a user clicks <br /> <br /> <br /> <br /> <br /> <br /> <br /> Fairly easy to focus on the Keywords and phrases you want <br /> <br /> <br /> <br /> <br /> <br /> <br /> Don’t necessarily need to adjust your website <br /> <br /> <br /> <br /> <br /> <br /> <br /> Very good Tracking capabilities (so that it is easy to check, measure, adjust and enhance) <br /> <br /> <br /> <br /> <br /> <br /> <br /> You get to define where users go (you designate the website landing page) <br /> <br /> <br /> <br /> <br /> <br /> <br /> Can easily focus on specific areas/localities for your ad to be displayed <br /> <br /> <br /> <br /> <br /> <br /> <br /> Achieve Page 1 visibility easily (although not necessarily cheaply) <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />Paid advertising can be an effective way to publicise a website (particularly a new site). However whenever you stop paying, your ads stop showing, and your traffic stops - there may be few long term benefits. Pay per click is relatively quick and easy to setup - but it is just as quick and easy for your rivals - if they've deeper pockets, they may outbid you. <br /> <br />So long as you recognize what a click is worth to you, and are certain that the rewards outweigh the expense, PPC could be highly effective. You wouldn't f
