Which is Best SEO vs PPC <br /> <br />Speak to DC Social Media Services now at (202) 568-8555 for a complimentary Google AdWords advertising campaign analysis. We are specialists at developing additional sales opportunities and sales as a result of Google Paid marketing set up and management. <br /> <br />There has been argument for many years over the pros and cons of Pay-per-click (PPC) versus Search engine optimization (SEO) - with lots of people having strong viewpoints for and against both. This is a huge topic - way too much to deal with entirely in this post, but I’ll provde and outline of the most importnat points and present my viewpoint about the topic. <br /> <br />Some Paid advertising features <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Quick outcomes - can often start seeing results within just hours (or perhaps minutes) of initiating a campaign <br /> <br /> <br /> <br /> <br /> <br /> <br /> Pay only each time a user clicks <br /> <br /> <br /> <br /> <br /> <br /> <br /> Comparatively simple to target the Keywords and phrases you want <br /> <br /> <br /> <br /> <br /> <br /> <br /> Don’t always need to adjust your site <br /> <br /> <br /> <br /> <br /> <br /> <br /> Good Monitoring capabilities (so that it is simple to check, measure, change and improve) <br /> <br /> <br /> <br /> <br /> <br /> <br /> You get to determine where users go (you define the website landing page) <br /> <br /> <br /> <br /> <br /> <br /> <br /> Can aim for precise locations/places for your ad to appear <br /> <br /> <br /> <br /> <br /> <br /> <br /> Attain first page visibility easily (however, not always at low cost) <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />Pay-per-click can be a very effective way to market an online site (particularly a new site). However as soon as you stop paying, your ads stop showing, and your traffic volumes drop - there is little if any long term benefit for the expense. Pay per click is reasonably quick and easy to setup - but remember it is also easy for your competitors - if they have got deeper pockets, they could win the race. <br /> <br />Provided that you understand what a click is worth to you, and are positive that the rewards outweigh the
