PPC vs SEO - Which is Best? <br /> <br />Contact us by calling DC Social Media Services now at (202) 568-8555 to get a complimentary Google AdWords advertising campaign consultation. We're specialists at generating more leads and income via Google Paid marketing campaign setup and management. <br /> <br />We have seen argument for many years about the good and bad points of Pay per click marketing (PPC) compared to Search engine optimisation (SEO) - with a lot of people holding strong opinions for and against both. This is a massive subject - way too much to cover completely in this post, but I’ll provde and outline of the most importnat points and present my viewpoint on the topic. <br /> <br />Some Paid advertising positive factors <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Fast results - can commonly start to see results within just hours (or perhaps minutes) of initiating a marketing campaign <br /> <br /> <br /> <br /> <br /> <br /> <br /> Pay only each time a user clicks <br /> <br /> <br /> <br /> <br /> <br /> <br /> Reasonably easy to target the Keywords and phrases you would like <br /> <br /> <br /> <br /> <br /> <br /> <br /> Don’t necessarily need to change your site <br /> <br /> <br /> <br /> <br /> <br /> <br /> Good Tracking capabilities (so that it is an easy task to monitor, measure, change and improve) <br /> <br /> <br /> <br /> <br /> <br /> <br /> You get to define where users go (you define the landing page) <br /> <br /> <br /> <br /> <br /> <br /> <br /> Can easily focus on specific locations/localities for your ad to be displayed <br /> <br /> <br /> <br /> <br /> <br /> <br /> Obtain first page visibility easily (but not always at low cost) <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />PPC can be a very effective way to publicise a website (in particular a new website). However as soon as you stop spending, your ads stop being displayed, and your traffic stops - there may be few long term benefits. PPC is reasonably quick and easy to setup - but remember it's also simple for your competition - if they have got bigger budgets, they might win the race. <br /> <br />As long as you recognize how much a click is worth, and are certain that the ret
