Confirming earlier reports, Apple today is debuting a new category to its App Store that will help consumers better locate mobile shopping applications. The “Shopping” category will be available worldwide, and will feature apps that span across omni-channel, auctions, price comparison, product reviews and more. These applications were previously listed in the App Store’s “Lifestyle” section, which made them more difficult to surface, as they were listed alongside a wide range of applications, including dating apps, journals, smart home application, real estate and home improvement apps, nightlife apps, wedding apps and more.<br /><br />Now those that enable commerce will get their own section – which could have the potential to boost discoverability, downloads, and sales for App Store developers as well as larger businesses like Amazon, Walmart and Groupon, who develop mobile shopping apps.
