Gwyneth Paltrow is skipping the pitching process and launching a publishing line, according to the Associated Press.<br />Like her lifestyle website, it will be called goop.<br />Paltrow's goop press, announced as a lifestyle line, will be curated in conjunction with Grand Central Life & Style, an imprint of Grand Central Publishing.<br />The first release will be Paltrow's It's All Easy cookbook, which comes out in April.<br />A beauty book is scheduled for next fall.