According to the 2014 Cone Communications Digital Activism Study, American’s top drivers to online participation in social or environmental efforts include:<br /><br />They believe participation will make an impact (79%)<br />There is an urgent need for immediate support (79%)<br />It is easy to participate (77%)<br />The issue is personally relevant (74%)<br />The content triggers an emotional response (68%)<br />The appeal allows participants to show their social networks what is important to them (57%)<br /><br />Read more: http://bit.ly/1PEXMlj<br /><br />? 2015 | 3BL Media/Cone Communications | All Rights Reserved
