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'Muted' Black Friday Forecast for Retailers, With TVs, Toys Giving a Lift

2015-11-25 3 Dailymotion

Sorry, Black Friday, you're just not that special anymore.<br />While the days surrounding Thanksgiving remain a big draw for holiday shoppers, early online promotions and a willingness to shop via smartphone over pumpkin pie have chipped away at what was for a few decade a single-day retail phenomenon.<br />"Our view is Black Friday is going to be kind of muted this holiday season," said Joseph Feldman, senior managing director at Telsey Advisory Group.<br />"Now it's almost like Black November these days.<br />The whole month is promotions," he said.<br />While half of the more than 1,000 consumers surveyed online by Nielsen say they plan to shop on Black Friday, that figure is down 2 percent from a year ago, while the number of people shopping on Cyber Monday has risen 5 percent, to 60 percent.<br />Thirty percent of people say they plan to shop on Thanksgiving.

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