http://drvadimsurikov.com The struggle to lose weight is one that affects many individuals on a daily basis. We start a diet with the very best of intentions, but we end up giving up halfway through and packing all of the weight right back on. What is the reason for this? The answer can be found in two short words: food cravings. Cravings are so powerful, in fact, that they can make it almost impossible to successfully lose weight. <br /> <br />Cravings can plague anyone, but typically affect those who tend toward emotional eating the most. Dr. Surikov, a noted weight loss doctor [wight loss doctor], understands more than most just how many people struggle each day with emotional eating. Consider this for a second. How do you cope with fighting with your spouse or significant other? Going to get a bowl, or tub, of ice cream from the freezer. When work is particularly stressful, odds are you're looking for something sweet to ease your anxiety. Whatever the reason may be, these impulses are hard to ignore. Plus, it's probable that you're not even aware of your bad habits to begin with. That's what makes fighting and overcoming these instincts so crucial to your long-term weight loss success. <br /> <br />At his weight loss clinic, Dr. Surikov has seen the same patterns over and over again with clients. At the start of a weight loss program, it's easy to be excited, determined, and motivated. They're aware of what needs to get done and they're ready to do what they need to do to accomplish it. They do their best to stop eating all of those unhealthy foods they always enjoyed. They start to lose the weight, and they get excited at the prospect of achieving their goals. Sadly, this same persistence and willpower is often not enough to keep the cravings at bay. It's often only a matter of time before the cravings win out. Even the most persistent and gung-ho individual often fails to successfully overcome those cravings. <br /> <br />Emotional eaters have it the worst, as Dr. Surikov
