Tech giant Google recently announced that its open-source alternative to Facebook's Instant Articles and Apple's News app will finally arrive early in 2016.<br />The Accelerated Mobile Pages project has attracted some of the biggest names in publishing including The Washington Post, The Guardian, Vox Media and BuzzFeed.<br />Google announced that DoubleClick, AOL, Outbrain, OPenX and AdSense are currently developing ads that will conform to the quick-loading framework of the project.<br />Posting on a blog , Google said, "As an open-source initiative, the AMP Project is open to ad partners across the industry who adopt the spec, and we're seeing incredible momentum from the ecosystem."
