Palmer Luckey, the founder of virtual Reality business Oculus VR, has apologised for misleading consumers in September when claiming the Oculus Rift would be priced in the "ballpark" of $350.<br />Luckey confessed that when he was making such estimates about the Oculus Rift price being close to $350, it was known to him internally that the price would be closer to $600.<br />It appears that his explanation for misleading people was a means to counter another falsehood, that the Oculus Rift would cost somewhere close to $1,500.<br />On Wednesday Luckey's team opened pre-orders on the Oculus Rift consumer model, revealing the device's final $600 price tag.<br />The first batch sold out in minutes.<br />Luckey said the price was "obscenely cheap" considering the technology packaged in each device, and claimed that each unit sells at a loss.
