Zovi.com, one of India's leading online fashion shopping portals known for their in-house designs, innovation and attention to detail is now the principal sponsor of the Zovi Gen Next program for Lakmé Fashion Week Summer / Resort 2013.<br />In a first-of-its-kind venture and as part of their initiative to encourage and provide a strong platform for upcoming designers, Zovi.com will manufacture and retail one exclusive garment designed by the Gen Next designers for SR 2013. Zovi.com's first official announcement as principal sponsor is that the registration date for the LFW Zovi Gen Next Program has been extended up to 30th December 2012.<br />Lakmé Fashion Week is one of the most widely celebrated fashion events in the country and believes in providing some exceptional opportunities allowing designers to showcase their work on a larger scale. A platform conceived by LFW, the Zovi Gen Next Program, has become the most coveted program for encouraging young talent. Each season the Gen Next participants, most of whom display their collections for the first time, enjoy the exclusive privilege of opening for Lakmé Fashion Week.
