After toying with virtual reality in 2015, the Sundance Film Festival's diving into VR in a big way this year with its New Frontier lineup .<br />That's probably why Gear VR maker Samsung chose the festival as the perfect time to announce it would open a studio in New York dedicated to creating "new immersive experiences" for virtual reality.<br />The impact on you at home: Film and television will be especially important to the Gear VR as opposed to the upcoming Oculus Rift , which is currently aimed at PC gamers.<br />Samsung is also using Sundance to show off the allure of VR with Interrogation, a comedic short from Funny Or Die featuring Paul Scheer and Rob Huebel .
