Hear Voices? It May Be an Ad <br />An A&E Billboard 'Whispers' a Spooky Message Audible Only in Your Head in Push to Promote Its New 'Paranormal' Program <br />By Andrew Hampp <br /><br />Published: December 10, 2007 <br /><br />NEW YORK (AdAge.com) -- New Yorker Alison Wilson was walking down Prince Street in SoHo last week when she heard a woman's voice right in her ear asking, "Who's there? Who's there?" She looked around to find no one in her immediate surroundings. Then the voice said, "It's not your imagination." <br />No, he's not crazy: Our intrepid reporter Andrew Hampp ventures to SoHo to hear for himself the technology that has New Yorkers 'freaked out' and A&E buzzing. <br />Photo Credit: Yoray Liberman <br /><br />Indeed it isn't. It's an ad for "Paranormal State," a ghost-themed series premiering on A&E this week. The billboard uses technology manufactured by Holosonic that transmits an "audio spotlight" from a rooftop speaker so that the sound is contained within your cranium. The technology, ideal for museums and libraries or environments that require a quiet atmosphere for isolated audio slideshows, has rarely been used on such a scale before. For random passersby and residents who have to walk unwittingly through the area where the voice will penetrate their inner peace, it's another story. <br /><br /><a class="link" rel="nofollow" href="http://adage.com/article?article_id=122491">http://adage.com/article?article_id=122491</a> <br /><br /><a class="link" rel="nofollow" href="http://nevernwo.blogspot.com/">http://nevernwo.blogspot.com/</a>
