In a move aimed at increasing consumer satisfaction and advertiser revenue, Facebook aims to place automated captions over its video ads.<br />Facebook, like all "free" memberships around the Internet, relies heavily on advertising to remain a top player.<br />In its Q4 2015 earnings report, the company showed that 80 percent of its ad revenue ($4.5 billion) came from mobile advertising alone.<br />However, the social media company is aware that the average user scrolls through their feed while in the subway or waiting in line at the doctor's office.<br />That is why video ads blasting out sound the second you reach them are frowned upon by consumers.<br />Facebook has a way to make video ads less intrusive, yet more noticeable.<br />The company lately announced that it will add a number of features, including automated captions for videos.
