Every SEO professional and white label SEO provider works very hard to get links. It's a day to celebrate when you get a link from a high DA website--especially when you spend hours, days, weeks and even longer to secure that link. Those high DA links are a big score but so are the links on any website with good DA. <br /> <br />However, so many people are willing to settle for any link they can get. Many SEO firms, SEO reseller agencies and even some resourceful small business owners have been building links to their websites and clients' websites for years. Some have no idea where the links came from and how they even got there. So that's the reason for a link audit. <br /> <br />A link audit tool is able to look at the links and report back on the link profile. The software can identify the links that might be a red flag to Google when the next Penguin Update comes--which is expected to be pretty soon. HubShout's new link audit software is in the dashboard of every SEO reseller partner. HubShout's account managers are trained to help SEO resellers with the analysis. <br /> <br />Once the link audit is done, the white label SEO partner can disavow links that have the potential to cause problems for clients. It's a proactive approach that can help prevent problems in the future. <br /> <br />HubShout has made this software available as an added value to its white label SEO program. HubShout's CEO presented a demo of the link audit software in a webinar that was held on February 11. It was one of the most well attended HubShout webinars in the history of the white label SEO firm, which demonstrates that HubShout SEO resellers are well-educated about the SEO business, understand the issues with Penguin and want to have all the information about their client's link history so they can keep the campaigns on track as the Penguin algorithm updates roll through. <br /> <br />This is not the first Penguin update and it certainly won't be the last. The link audit software will be there for the next Penguin update and those that come in the future. Link audit software upgrades are in the pipeline and HubShout SEO resellers will continue to receive training and assistance with link audits.