Snapchat wants more users to be interested in its Discover platform, so rumor has it that the ephemeral-messaging service is going to allow its users to subscribe directly to publishers rather than seeking them out individually.<br />As per a Re/code’s report, the update will have companies like BuzzFeed, MTV, The Daily Mail and others on the roster.<br />This subscription feature is expected to kick in sometimes this May, but it’s possible that Snapchat will shift the timeframe to accommodate the development process.<br />In the same vine of garnering its users interest, Snapchat might also replace the simple bare-bone logos in its Discover section with something more dynamic – a magazine-style image, for example, that illustrates each publisher’s daily highlights.<br />In theory, it’s expected that less-static, more-preview-like content would make users more curious and interested in tapping on brands they’d like to follow.<br />With this new subscription process also comes a change in how the Stories page is managed.
