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Connected Consumers - What is a multi-device purchase path?

2016-02-16 4 Dailymotion

More and more customers these days are connected across the devices through internet. Customers are connected to brands and one another all the time - thanks in no small part to the mutli-device environment. <br /> <br />Due to the growth in cross-device content consumption, there is a parallel growth in multi-device purchase path. <br /> <br />Connected consumers make a purchase decision after identifying and exploring the products well. <br /> <br />As they explore the products on multiple devices, its imperative to track and analyze connected consumer across the devices. <br /> <br />Learn how a connected consumer travels through the multiple touch points before finalizing a product or a service - http://bit.ly/1meI5ov <br /> <br />TO THE NEW DIGITAL is a premium digital services company that uniquely combines the power of technology, analytics, marketing and content for digital transformation. <br /> <br />Stay Connected With Us On LinkedIn : https://goo.gl/wo3WFL <br />Stay Connected With Us On Facebook : https://goo.gl/UkzPNK <br />Stay Connected With Us On Google+ : https://goo.gl/RpXLXh <br />Stay Connected With Us OnTwitter : https://goo.gl/KRqKFv <br />Stay Connected With Us On Slideshare : http://goo.gl/zNgyZS

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