Five months ago, Facebook Inc began trying to transform its picture-sharing app, Instagram, into a money-making business.<br />Since then, Instagram has attracted more than 200,000 advertisers, the company announced Wednesday, a clear sign of its potential for significantly contributing to Facebook’s revenue.<br />Instagram has also rapidly grown its user base, surpassing 400 million users last year.<br />Instagram has had distinct advantages: It uses Facebook’s ad technology, which is among the most advanced and allows advertisers to target highly specific demographic groups, such as 18-25 year old males who live in New York.<br />And advertisers have the option to run campaigns across both Facebook and Instagram.
