Tesla punches above its weight, in terms of how well known it is.<br />This is a company that until late last year was building one car in one factory.<br />Now it's building ... two cars in one factory.<br />But Tesla's every move, from the ups and downs if its stock price to the tweets of its celebrity CEO, Elon Musk, is carefully followed and scrutinized by Tesla fans, Tesla owners, Silicon Valley, and pretty much every media outlet on the planet.<br />Traditional carmakers would kill to have that level of attention paid to their doings.<br />General Motors and Toyota have to spend billions to advertise and market their cars and trucks.<br />Tesla currently spends exactly zero dollars on advertising.<br />This is no disadvantage.<br />In fact, Tesla can generate massive interest in its cars simply by holding a party in Los Angeles.
