Google is considering a huge change to the format of search results, and it has huge implications for organizations and individuals alike looking to promote online.<br />According to a report from the Verge, Google will allow any brand, artist, or organization post live updates in a feed that appears on the results page when their name is searched.<br />Google first began testing the technology to give presidential candidates the platform to address people who search their names directly.<br />Candidates took to the feeds to post rebuttals about subjects in debates, and eventually began posting lengthy policy stance pieces about hot-button issues like gun control and immigration.<br />The new feature stems from Google’s mobile “cards,” which allow users to click, swipe or tap and access supplemental information on search terms.<br />Google is seeking to expand the use of the feature, and one day could offer its service to celebrities and national brands with large online presences.
