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Kalki's digital campaign a stand on today’s scenario

2016-03-09 9 Dailymotion

New Delhi, Mar 9 (ANI): Bollywood actress Kalki Koechlin has not appeared on silver screen since ‘Margarita With A Straw,’ but she has been making news for her other work such as her rap and ad campaigns.Now, she is going to appear in another digital campaign in support of Lesbian, Gay, Bisexual and Trangender’s community.In a telephonic interview with ANI, the actress said that she chose to do the campaign because it was relevant and subtle its message.With Kalki as the focal point of the campaign, the video addresses issues of same sex love and proposes freedom to love without discrimination on the basis of caste, sex or religion.The effort behind the digital ad campaign is to inspire young Indians to find the courage it takes to come out and love themselves for whom they are.Jagatjit Industries in conjunction with Shiven Surendranath of Old School Films conceptualised the video campaign for IICE Vodka “KINKI CHILLI”, directed by Shiven Surendranath.

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