Tempting more publishers to play along, Facebook is adding video ads to Instant Articles. <br />The news follows Facebook’s decision to invite any and all publishers to participate in Instant Articles by April 12. <br />The expansion of the mobile news-perusing service bodes well for Facebook’s nearly 1 billion daily active mobile users. <br />For them, it means easier access to more news sources, and faster load times for everything from text to video. Less than a year old, the initiative appears to be thriving.
