Unintended Results of Giving More Options to Customers<br />Bounce Exchange - Sheraton Austin Hotel<br />Featuring Panelists:<br />Coco Iida, Sr. Manager Online Management @ Time Warner Cable<br />David Nye, Manager, Experimation and Web Analytics @ Hotels.com<br />Lisa Seaman, Web Optimization Manager @ Autodesk<br /><br />Moderated by Andrea Warner, President & Publisher @ WhichTestWon<br /><br />Bounce back from lunch with another sprint through A/B tests from across the internet. Be a part of the action as YOU try to determine which test won. This time we put the focus on more consumer-facing tests with Hotels.com, Ancestry.com and TBD. Make sure you come armed with your conversion A-game - these tests are not easy.
