Fitbit is having a bad day as the stock crashed more than 11 percent after reporting its first quarter results.<br />Industry watchers were expecting the company to report earnings around 26 cents per share, while the company put its outlook at earnings between eight and 11 cents per share.<br />Fitbit is facing growing competition, from international manufacturers like Xiaomi and the usual competition from Jawbone.<br />The company has been forced to find more unique ways to rank as the top choice for fitness tracking customers, one recent example being an integration with the Amazon Echo.<br />In the past six months, Fitbit shares are down more than 50 percent.
