Thinking outside the box is crucial for survival in the Korean market. <br />LG Electronics is doing a good job at that... grabbing the public' attention with an unconventional marketing strategy. <br /><br /><br />"We came up with a lot of ideas to effectively show the suction power of our product. So we chose the most innovative and shocking idea."<br /><br />And that's exactly what the company's product named Cord Zero achieved. <br />The cordless vacuum cleaner was used by American extreme climbing champ, Sierra Blair-Coyle, to successfully scale a 33-story skyscraper...over 140-meters tall. <br />The feat was done with nothing but two vacuum cleaners in Blair's hands.<br />The promotional video available online reached over 6-point-5 million views in less than four days of its release. <br /><br /><br />
