Let Bay Area Online Marketing (http://www.bayareaonlinemarketing.com) help you increase your leads and sales using digital marketing. This video lists five key areas to be aware of: <br /> <br />1. Identifying the right search criteria <br />2. Advertise on the appropriate network <br />3. Put campaign tracking in place <br />4. Carry out split tests <br />5. Measure, improve, repeat