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Canadians outraged at mining company’s use of bikini models in ads

2016-08-10 14 Dailymotion

TORONTO — A promotional video by a Canadian mining company featuring bikini-clad models is making waves in America’s Hat. <br /> <br />The video, posted to KWG Resources’ YouTube page, features Theresa Longo and a woman named “Ashley.” The video is part of a series called “Mining Minutes,” which was created by Longo. It promotes the Ontario mineral deposit Ring of Fire. <br /> <br />Longo and Ashley are wearing bikinis in various scenes throughout the video, which features several vertigo-inducing transitions, and it’s this that’s irked many of Canada’s politically correct and sensitive types. <br /> <br />Responding to the criticism, KWG President Frank Smeenk told the CBC that “sex sells.” He also said it’s a way of using social media to reach a whole new generation. <br /> <br />According to her website, Longo is an international model and strategic marketing and planning expert. Reacting to the media coverage, she wrote in a Facebook post that she “loved” the publicity generated by the video. <br /> <br />“No one used used as props, or told us to make this one minute video and we weren’t even trying to be sexy!” Longo said.

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